Operations OS for distributors
Your distribution business.
One operating system.
OpsRail runs the complete cycle — enquiry, quotation, credit approval, inventory, dispatch planning, GST invoicing, and collections — as one connected system built for distributors. Not a CRM with distribution bolted on.
Hand-onboarded. No self-serve signup,
no per-seat surprise bills.
Not a mockup — a running instance
Total Customers
0
Products
0
Open Orders
0
Pending Dispatch
0
Total Revenue
₹0.00
+12.5% from last month
Recent Orders
| SO26070007 | Sharma Distributors Pvt Ltd | ₹3,186.00 | credit cleared |
| SO26070005 | Coastal Constructions Materials LLP | ₹29,736.00 | credit cleared |
| SO26070004 | Goa Wellness Pharma Retail | ₹1,69,920.00 | credit hold |
The reality today
Too many tools.
Too many mistakes.
A single order touches six or seven disconnected systems before it ships. Every handoff between them — spreadsheet to WhatsApp, WhatsApp to a phone call, phone call to a paper approval — is a place for something to fall through.
The solution
One rail. Every stage connected.
Every order moves through the same seven stages — automatically handed off, nothing re-typed, nothing lost between systems. Scroll to watch one order move end to end.
01
Sharma Distributors — captured, territory-assigned
Lead
02
₹1,84,200 quoted — 21 SKUs, price list applied
Quotation
03
Credit cleared — under ₹2,00,000 limit
Approval
04
42 units reserved — North warehouse
Stock
05
DL-01-AB-1234 — in transit
Dispatch
06
CGST + SGST applied, synced to Tally
Invoice
07
Paid in 4 days
Collection
Lead
Sharma Distributors — captured, territory-assigned
Quotation
₹1,84,200 quoted — 21 SKUs, price list applied
Approval
Credit cleared — under ₹2,00,000 limit
Stock
42 units reserved — North warehouse
Dispatch
DL-01-AB-1234 — in transit
Invoice
CGST + SGST applied, synced to Tally
Collection
Paid in 4 days
Why OpsRail
A distribution operations platform. Not a CRM in a distributor costume.
Built for distributors
Modeled on how distribution actually runs — not a generic CRM with your industry's name stapled on.
No generic CRM
Salesforce and HubSpot stop at “deal won.” Yours doesn't — because your job doesn't either.
Real operational workflows
Every stage from enquiry to cash is an enforced workflow step, not a custom field someone forgets to fill.
Real-time inventory
Total, reserved, and available — by warehouse, always current. Not a spreadsheet from last Tuesday.
Built-in approvals
Credit and discount approvals route to the right person automatically, with the numbers shown up front.
Credit control
An order that exceeds a customer's limit holds automatically — you find out before dispatch, not after.
Dispatch planning
Plan loads, assign drivers, and track delivery status without a single phone call to the warehouse.
GST-ready invoicing
CGST/SGST/IGST computed correctly by HSN code, synced to Tally, every single time.
Who it's built for
If you distribute it, we've thought about how you sell it.
Dealer management software built for the categories where credit terms, warehouse stock, and dispatch timing actually decide whether an order ships on time.
Steel distribution
Building materials
Electrical distribution
Industrial supply
FMCG distribution
Manufacturing distribution
How it works
Seven steps. Nobody re-types anything twice.
Capture enquiry
A rep logs it against the right customer and territory — not a sticky note or a missed call.
Generate quotation
Priced straight from your price list, discount thresholds enforced automatically by role.
Route for approval
Credit or discount sign-off goes to the right person by itself — no chasing anyone on WhatsApp.
Reserve stock
Checked and locked against the real warehouse balance the moment it's approved.
Plan dispatch
Loaded, assigned to a driver, and tracked — accept, load, in transit, delivered.
Raise GST invoice
Generated the moment delivery is confirmed, CGST/SGST/IGST correct, synced to Tally.
Collect payment
Logged against the invoice, so accounts always know exactly what's still outstanding.
What changes
Not features. Outcomes.
Reduce order errors
Every order is priced, checked, and approved by the system — not re-typed by hand at every handoff between tools.
Ship faster
Approval and stock checks that used to take a phone call and a wait now take seconds, automatically.
Increase sales visibility
Every rep, every territory, every open quotation — visible from one dashboard, not five separate inboxes.
Track inventory accurately
Available stock reflects real reservations by warehouse, not what someone remembers from the last count.
Speed up approvals
Credit and discount sign-offs route automatically to the right person, with the numbers already in front of them.
Improve collections
Every invoice is tied to a delivery and a due date, so accounts always knows exactly what's still outstanding.
Not a mockup — a running instance
The same system, on every screen your team actually uses.
Total Customers
0
Products
0
Open Orders
0
Pending Dispatch
0
Total Revenue
₹0.00
+12.5% from last month
Recent Orders
| SO26070007 | Sharma Distributors Pvt Ltd | ₹3,186.00 | credit cleared |
| SO26070005 | Coastal Constructions Materials LLP | ₹29,736.00 | credit cleared |
| SO26070004 | Goa Wellness Pharma Retail | ₹1,69,920.00 | credit hold |
SO26070004
Goa Wellness Pharma Retail
Held automatically — exceeds credit limit
Order Amount
₹0
Credit Limit
₹0
Over By
₹0
Routed to Accounts for approval — 1200 × Amoxicillin 250mg Capsules, ordered 28 Jul 2026.
DO26070008
in transitDelivering to
Sharma Distributors
Sector 14, North Industrial Area
Total Customers
0
Products
0
Open Orders
0
Pending Dispatch
0
Total Revenue
₹0.00
+12.5% from last month
Recent Orders
| SO26070007 | Sharma Distributors Pvt Ltd | ₹3,186.00 | credit cleared |
| SO26070005 | Coastal Constructions Materials LLP | ₹29,736.00 | credit cleared |
| SO26070004 | Goa Wellness Pharma Retail | ₹1,69,920.00 | credit hold |
SO26070004
Goa Wellness Pharma Retail
Held automatically — exceeds credit limit
Order Amount
₹0
Credit Limit
₹0
Over By
₹0
Routed to Accounts for approval — 1200 × Amoxicillin 250mg Capsules, ordered 28 Jul 2026.
DO26070008
in transitDelivering to
Sharma Distributors
Sector 14, North Industrial Area
Why not just use what you have
Spreadsheets are free. CRMs are generic. ERPs take a year.
| Capability | Spreadsheet + WhatsApp | Generic CRM | Traditional ERP | OpsRail |
|---|---|---|---|---|
| Built for distributor workflows | ||||
| Real-time inventory by warehouse | ||||
| Automatic credit control | ||||
| Dispatch planning & tracking | ||||
| GST-compliant invoicing, synced to Tally | ||||
| Automatic approval routing | ||||
| Live in days, not months | ||||
| No dedicated IT team required |
The conversations that shaped OpsRail
We built this from what distribution operators actually told us.
“Before we automated it, a single order touched four different tools before it shipped. If one person was on leave, the whole thing stalled.”
Operations Head
Steel distribution, 180 employees
“We found out about credit-limit breaches after the truck had already left the warehouse. That's not a system — that's luck.”
Managing Director
Building materials distribution, 90 employees
“Our sales team could quote a price nobody in accounts had approved yet. We needed the software to actually enforce the limit, not just record it.”
Sales Director
Electrical distribution, 260 employees
Questions
Frequently asked
Is OpsRail a CRM for distributors, or something more?
More. A CRM for distributors that only tracks leads and deals stops exactly where your real work begins. OpsRail is a distribution operations platform — it covers the full order-to-cash cycle: enquiry, quotation, credit approval, inventory reservation, dispatch planning, GST invoicing, and payment collection, all in one connected system.
How is OpsRail different from a generic CRM like Salesforce or Zoho?
Generic CRM software is built for any sales team in any industry, so it stops at "deal won." OpsRail is built specifically for distribution operations — credit limits, warehouse-level inventory, dispatch, and GST invoicing are core workflows, not custom fields you have to configure yourself.
Does OpsRail handle GST invoicing and Tally sync?
Yes. Invoices are generated automatically on delivery confirmation, with the correct CGST/SGST/IGST split by HSN code and territory-sequenced invoice numbers, then synced to Tally — no manual re-entry.
Can OpsRail manage real-time inventory across multiple warehouses?
Yes. Stock, reservations, and available quantity are tracked per warehouse in real time, so "do we have it" has one accurate answer instead of a phone call to the warehouse manager.
Is OpsRail suitable for steel, building materials, or electrical distribution businesses?
Yes — OpsRail is built for building material, steel, electrical, industrial supply, and manufacturing distribution businesses with 20–500 employees, where credit terms, warehouse stock, and dispatch timing genuinely decide whether an order ships on time.
How does credit control and approval work in OpsRail?
An order that exceeds a customer's credit limit holds automatically and routes to accounts for approval, with the exposure amount shown up front. Discount and approval thresholds are enforced by role, so nobody can quote a price that hasn't been authorized.
How long does implementation take compared to an ERP rollout?
Days, not months. We hand-onboard every customer directly — provisioning your territories, price lists, and approval chains ourselves — instead of the multi-month, consultant-led rollout a traditional ERP requires.
Is there a free trial or self-serve signup?
No — and that's intentional. OpsRail is hand-onboarded with white-glove setup, not a self-serve signup. Every distributor's territories, price lists, and approval chains are different, and getting that wrong on day one is expensive to unwind. Book a demo and we'll set it up with you directly.
White-glove onboarding
Let's set it up together.
No self-serve signup — we provision your instance by hand, with your territories, your team, and your product catalog, and walk you through it. Tell us a bit about your business and we'll reach out.